Over the last 25 years, Kindred Group has brought together 9 of Europe’s most successful gambling brands – forming one of the largest online gambling companies in the world.
In 1997, from his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. This desire led to the launch of Unibet, a business that would tap into the sudden explosion of sport on satellite TV in the late 1990’s, quickly gaining a loyal customer base.
What started as Unibet is now Kindred Group, a diverse team of over 1,800 people representing more than 62 nationalities located across offices in more than 10 locations. We are listed on Nasdaq Stockholm and serve over 30 million customers worldwide.
Our collective purpose is to continue to transform gambling by being a trusted source of entertainment that contributes positively to society. We offer our customers a great experience that’s safe and sustainable, while recognising our opportunity to support local communities and taking an active part in preventing harmful gambling.
We will continue to transform gambling by investing in new technology, exciting products, and above all else, our people.